Advertising has historically been an effective way to promote your business and gain new customers. The digital landscape offers new ways to advertise your brand and get your business in front of the masses.
Native ads is one of the best examples. This is one of the fastest-growing ad formats on the market.
Even with their rising popularity, few businesses and marketers understand native ads and their benefits. So, what are they? Here, we’ll inform you of everything you need to know as well as the benefits.
What Are Native Ads?
To put it simply, native ads make paid ads feel like, look like, and function like the media in which they appear. For example, if you’re on a website, the ads won’t appear on the sidebar. Rather, they will be mixed into the content.
You’ll also see native advertising on social media. Facebook native ads and other social media ads will blend into your feed, looking like normal content.
The goal is for native ads to not look like ads. They look like organic content and posts, flowing with the page rather than standing out.
Different Types of Native Advertising
If you’re interested in trying native display ads, you’ll want to know the two main players: Outbrain and Taboola. They changed the native ad game and revolutionised a new type of advertising.
Outbrain is a third-party platform native ads network. They open their platform to both publishers and advertisers.
Publishers use Outbrain to monetise their website and choose the areas where ads appear. The publisher receives financial compensation which may include the number of clicks, impressions, or video views.
Advertisers pay for placement results. Brands pay on a pay-per-click (PPC) basis as well as other factors such as impressions. In addition, they will look for websites and for the placements that will benefit their ads.
Taboola is another native advertising platform, but it’s slightly different than Outbrain. Their ads are customisable widgets and appear at the top, bottom, or side of blog posts.
Unlike Outbrain, these ads typically look like different blog posts. Readers click these ads thinking they’re other blog posts on the publisher’s website. The advertiser will pay each time the reader clicks these links, driving revenue.
Benefits of Native Advertising
There are many benefits of native advertising, including:
- Prevents your audience get bored or desensitised with ads
- They influence purchasing behaviour more than traditional ads
- Native display ads have a CTR of 8.8X compared to typical display ads.
- Native display ads have a better lift for brand affinity and purchase intent than display ads, by 9% and 18%, respectively.
- Consumers say 71% of them have identified themselves with a brand after viewing a native ad compared with just 50% of consumers who have seen a display ad.
- Compared with traditional display ads, native ads are viewed 53% more often.
This is why more businesses are investing in native advertising as opposed to traditional advertising methods.
Source: MediaRadar, PG Media Lab and Acquisio
Try Advertising Today
Are you still wondering, what are native ads? They make your ads look like organic content and not like traditional ads. If you’re ready to try native advertising, you’ll first want to seek out a digital marketing firm that can ensure you will achieve your ROI.
We are a data-driven digital marketing agency that works with companies in different industries across different countries. Book a discovery call today!