It’s no secret that pandemic conditions have fueled e-commerce sales across the board, but did you know that e-commerce purchases rose by 30% in the first quarter of 2020 alone?
That’s not all.
It’s estimated that by 2040, 95% of all purchases will be via e-commerce.
In other words, now is a great time to scale up your e-commerce business. However, scaling comes with its fair share of issues, not to mention stiff competition.
Fortunately, with the right strategies, you can implement fast and effective scaling. Want to know how to scale online sales fast? Keep reading.
Invest in Smart Paid Traffic Strategies
One of the first issues that come with scaling e-commerce sales is the question, where do you get the customers?
Good onsite SEO is a great way to bring in more leads over time. But how can you generate new sales fast?
One of the most effective methods is paid ads. To maximise your success, you should look at running paid ads across social media platforms well as Google ads and Native ads.
Besides this, you also need to get smart with your ad strategies. Pick the right keywords and interests, run on-going tests, and make sure you take advantage of retargeted ads.
Ad retargeting has been shown to have ten times higher click-through rates than display ads, so do not skip this strategy.
Audit Your Sales Funnel
Another way to ramp up sales is to continually audit and optimise your sales funnel.
You need to ensure that you are capturing leads at every stage of the buyer cycle. Create content, ads, and social media posts that target each stage, from awareness down to purchasing and beyond.
Set up email drip campaigns and focus on capturing high-quality opt-ins. Look into automating outreach efforts by setting up systems to notify shoppers of abandoned carts, discounted wish list items, and more.
Automate Where You Can
Automating is key if you want to scale online sales.
As sales volumes ramp up, you may find that your team, resources, and infrastructure can’t handle the volumes. To prevent this from happening, plan ahead and start experimenting with automating functions such as social media posts, or utilising automation software for pricing and feedback.
Look at Outsourcing Fulfilment
One of the biggest pressures that come with increasing e-commerce website sales is fulfilment.
No matter how many orders are rolling into your e-commerce business, if you can’t keep up with fulfilling them, they aren’t going to be much of use to you. In fact, this could severely hurt your future e-commerce sales.
Outsourcing fulfilment is an easy way to make sure you can handle increased sales volumes. It also takes a lot of pressure off your e-commerce business as a whole and allows you to streamline operations and maintain a lean framework.
Ready to Drive Those E-Commerce Sales?
Driving more e-commerce sales isn’t difficult if you know how to market yourself and prepare your operations.
Now that you know how to scale online sales fast, all that’s left is to put in the work. However, implementing all these scaling tricks can be time-consuming.
In between running your day-to-day operations, there isn’t a lot of time for researching and implementing smart ad strategies, promoting on social media, running email marketing campaigns, etc.
Fortunately, this is another area that you can, and should, outsource. Let the experts handle your marketing, and take a look at our e-commerce marketing services.
Are you ready to get the ball rolling on your marketing? If yes, set up a discovery call today.